The Behavioral Economics Manifesto Gets Revised

“The basics of behavioral economics are really sound because they’re kind of obvious,” Thaler says. It’s obvious, he says, that people aren’t perfectly rational. It’s obvious that they suffer from self-control problems and have all kinds of emotions and biases that affect their behavior. The oddities of human behavior are very real and demonstrable — and economists and policymakers, he says, need to take that into account.

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